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Business Central eCommerce Integrations

Architected integrations between Microsoft Dynamics 365 Business Central and leading online commerce platforms.

Connecting Your Online Store to Business Central

eCommerce platforms are designed for speed — rapid checkout, flexible catalogues and customer experience optimisation. Business Central is designed for control — financial accuracy, inventory management and operational governance.


Without integration, these systems operate in isolation. Orders are rekeyed manually, stock levels become unreliable and finance teams spend unnecessary time reconciling payouts.


A properly architected eCommerce integration ensures your storefront and Business Central operate as a single, connected system — preserving data integrity while enabling scale.

Why eCommerce Integration Requires More Than a Connector

eCommerce integrations introduce operational complexity that goes beyond simple data synchronisation.


When not designed correctly, businesses commonly experience:

  • Inaccurate stock levels across channels

  • Duplicate or mismatched customer records

  • Manual reconciliation of payment provider payouts

  • Refunds that do not align with credit memos

  • VAT and multi-currency discrepancies

  • Performance issues during high order volumes


Business Central should remain the financial and inventory master. The integration architecture must reflect that.

Key Architectural Considerations

Every eCommerce integration requires structured decision-making around:


Product & Variant Mapping

How product variants, SKUs and pricing structures map between platforms and Business Central.


Multi-Store & Multi-Channel Environments

Managing stock allocation, warehouse logic and currency differences across multiple storefronts.


Customer Ownership & Matching

Defining how guest checkouts, account creation and duplicate prevention are handled.


Order & Refund Handling

Ensuring refunds generate accurate credit memos and financial postings within Business Central.


Payment & Payout Reconciliation

Aligning Shopify, WooCommerce or Magento payouts with Business Central bank reconciliation processes.


Real-Time vs Scheduled Synchronisation

Determining when event-driven updates are required and when batch processing is more appropriate.


These decisions determine whether an integration simply “connects” — or actually supports scalable operations.

Integration Approaches

Depending on complexity and scale, Business Central eCommerce integrations may use:

  • Direct API integrations

  • Native connectors

  • Middleware using Azure Logic Apps or Service Bus

  • Event-driven workflows via Power Automate

  • Custom AL extensions for advanced requirements


The architecture depends on order volume, custom pricing models, fulfilment workflows and reporting requirements.

Supported eCommerce Platforms




Shopify

A SaaS commerce platform with strong API capabilities and rapid deployment models. Common in high-growth B2C and hybrid B2B environments.



WooCommerce

A flexible WordPress-based commerce platform often requiring more tailored integration logic.



Magento

Enterprise-grade commerce platform supporting multi-store and B2B complexity, requiring structured integration architecture.



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People Also Ask

Is real-time stock synchronisation necessary? 

Not always. The correct model depends on order volume and operational tolerance for stock variance. 


Which system should be the master for product data? 

In most architectures, Business Central acts as the financial and inventory master. 


Can Business Central handle high-volume eCommerce environments? 

Yes — when the integration architecture is designed to support performance and scalability. 


How are refunds handled between platforms? 

Refund workflows must align with Business Central credit memo and financial posting processes. 


Do you support multi-warehouse fulfilment models? 

Yes — warehouse logic and fulfilment rules are considered during integration design.

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2 - 6 Barnsley Road

Rotherham

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0114 352 1819

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